About Us

Founded in 1988 by Conchita Espinosa, Fru-Veg Marketing, Inc.® was built on the belief that the key to providing quality produce is not in picking commodities, but in choosing the right growers.

Our work begins in the fields where solid relationships are forged with growers whose dedication to the quality of their product meets with the company’s expectations and, in turn, our customer’s standards.

Since its inception, Fru-Veg Marketing, Inc.® has been one of the nation’s leading importers of fine produce from exceptional growers in Europe, South and Central America. In recent years we have expanded to include domestic product as well, fostering new relationships and providing fresh produce year-round.

Albert Grimaldi and Steven Espinosa acquired the company in 2020.

Albert has been in the produce industry since 1981 when he began his own farming operation, during which time he forged important relationships with several well-known retailers. In 1990 he helped to create the produce operation for C&S wholesale grocers, taking it from a start-up, to one of their largest produce distributors in the US. With over 40 years of experience in produce, Albert is an invaluable member of this rapidly growing company.

Steven has been with Fru-Veg Marketing, Inc.® since 1998, working in all aspects of the company, allowing him to establish a personal and familial relationship with our customers and growers. Many growers began their business ventures with Fru-Veg Marketing, Inc.®, providing only one commodity. Through the years, several have grown with us to expand their product list and provide our customers with even more quality product.

The loyal relationships Fru-Veg Marketing, Inc.® has with their growers go back over 30 years, and will continue based on the trust we have built together.

The key to improving our product selection and service is in listening to our customers and responding to their needs. Fru-Veg Marketing, Inc.®'s success stems from ignoring the benchmarks of our competitors and letting our customers set the standards.  This not only yields long lasting relationships, it also brings out ideas that result in the successful development and marketing of new products. Maintaining these principles has provided for our steady growth, and the guarantee of a consistently good product.