Fru-Veg: About Us
Our Location

Founded in 1988 by Conchita Espinosa, Fruveg™ Marketing was built on the belief that the key to providing quality produce is not in picking commodities, but in choosing the right growers.

Our work begins in the fields where solid relationships are forged with growers whose dedication to the quality of their product meets with the company's expectations.

The key to improving our product selection and service is in listening to our customers and responding to their needs. Fru-Veg’s™ success stems from ignoring the benchmarks of our competitors and letting our customers set the standards.  This not only yields long lasting relationships, it also brings out ideas that result in the successful development and marketing of new products. Maintaining these principles has provided for our steady growth, and the guarantee of a consistently good product.

In 1994 Fru-Veg™ Marketing was named one of the top 250 Hispanic-owned companies in the US by Hispanic Business magazine. In 2001 Conchita was a finalist for the publication's Entrepreneur of the Year award. Today, Fru-Veg™ Marketing is ranked number 10 as the fastest growing 100 Hispanic Companies in 2013.


Fru-Veg's™ customers can rely on an expert staff that communicates clearly and are available seven days a week. With over 100 years of combined experience in the produce industry, our knowledgeable team will guarantee the swift and efficient handling of produce from the moment it arrives at the state-of-the-art cold storage complex. The highly organized and efficient logistics department ensures that deliveries arrive in a timely manner and at the optimal temperature.